The Waste Management Industry During the COVID-19 Pandemic

 Throughout the duration of this COVID-19 pandemic, Waste Management companies need to stay afloat. So we gathered a list of what we believe are major points to take into account during this time of crisis in order to support each other out:  

  1. Office Safety Measure

Ongoing safety measures are important for businesses still operating, and also for those who plan on reopening soon.

  • Protecting yourself: It’s all about prevention. This helps spread less infection. For tips, check out the CDCs guide on Protecting Yourself from the Coronavirus
  • Disinfecting your workplace: The CDC’s guide on Cleaning and Disinfecting Your Facility is very thorough. This is also part of prevention.
  • Protecting Employees and Customers: The CDC’s Interim Guidance for Businesses will help you with specific steps for this. More prevention.
  • Communicating with Employees: Talk with your team to boost morale. Apply all safety measures mentioned above.
  1. Keep Your Customers Informed

 Your customers are precious. That’s why it’s imperative that you relay the status of your operations, the safety measures being applied, the easiest way to reach you for questions or concerns, and where to find any updates about the business. Crucial areas to take into account are: 

  • Emails: Make sure you personalize the emails. Do not send a general template. Each client is different and each service is different. Also, be human and empathetic. Clients are also suffering from the effects of this pandemic.
  • Voicemail greeting: Provide date, essential info, and any online platforms you’re using for updates.
  • Social media profiles: Create a static post that provides your current COVID-19 response or safety measures.
  • Your website’s Homepage: Let clients know right off the gate that you’re on top of the situation. This can be reflected through a simple notification bar or a link to a COVID-19 page.
  1. Update Google My Business

You probably have several listings online, but since most people rely on Google, this listing is a priority. To update or edit your listing, go to google.com/business and log in as your business account. Here is what to update: 

  • Hours: There’s a new “mark your business as temporarily closed” option. (if applicable.)
  • From the business: Describe your current services, such as “contact-free waste pick up,” or announce your closing (if applicable).
  • For more information on Google My Business during COVID-19, check out their COVID-19 Guidance Page.
  1. Adjust Your Marketing and Messaging

COVID-19 has caused drastic shifts in consumer needs and business goals. To stay relevant and considerate, we recommend adjusting your marketing strategies and messaging accordingly. Some of the things you can do are:

  • Make sure all CTAs are adjusted to the strategies taken during this pandemic. For example, ‘Call Now’ can be changed to ‘Contact-Free Waste Pick Up.
  • Since we don’t know how long this pandemic will last, you should verify any scheduled content or automated emails such as Holiday Offers or Mother’s Day.

Also, for those companies who need to continue marketing but lack budget, Google is issuing ad credits to small and medium-sized businesses. You can learn more here.

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